Checkum campaign – back with rugged vengeance

Wayne Godwin and Ashley Gibson of Salford Reds are the latest rugby star duo brave enough to reveal all for Checkum. Wayne and Ashley were photographed for the campaign a few weeks ago at NPD studios in Leeds, a fantastic well-equipped and spacious facility for still and TV/movie shoots. The duration of the shoot was around three hours and in that time we were required to fulfil a detailed brief that included a storyboard of many sample images – and we had to shoot them all twice over!

Checkum is an on-going national celebrity testicular cancer awareness campaign. Supported by Macmillan Cancer, Checkum has now been running for more than two years. The campaign has involved public figures from many walks of life, including sports stars, actors, TV personalities, musicians, presenters and performing artists.

Those previously involved in the campaign include Adam Rickitt (actor and musician), Nick Youngquest and James Pritchard (rugby stars), performers from Birmingham Royal Ballet, Matt Evers (figure skater), Monty Halls (presenter) and many more. Posters from the campaign have received global exposure and have been published in many national newspapers and magazines. To view past Checkum campaign posters, along with stories relating to the photo shoots, please view my previous blog posts here.

On this particular shoot, Andrea (my regular assistant, who has a very sought after job) had to work particularly hard with the oil and water – I think she normally calls this Art Directing. But thanks to the patience and professionalism of the models, we achieved a successful shoot in a relatively short period of time. An image of Andrea hard at work can be seen below!

Camera – Nikon D700, Lens – Nikon 50mm F1.8 and Nikon 70-200 F2.8 vr. Lighting – Broncolor studio flash.






2 Responses to “Checkum campaign – back with rugged vengeance”

  1. scott says:

    i think the checkum photos are great i wood love to pose for a checkum photo i hope there is more checkum photo’s this year 2012

  2. I love the idea of the Check Um Campaign because guys are never told to CHECK UM growing up.

    As of this month, I am a Testicular Cancer Survivor…31 years old and Cancer is not in my family. I suppose I drew the short stick…LOL!!


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